Making the connection between communications
....................................................... and IT effectiveness

Communications and IT: Understanding the Impact

Magnolia's annual study of IT leaders and their communications programs provides:

• Company rankings of
communications programs
• Compelling statistics that
link communications
effectiveness to strategic
positioning
• A critique of leading
communication tools used
industry-wide
• An analysis of product and
service catalogs and
associated best practices
• Recommendations for
improving metrics to capture
IT's strategic contribution
• Forecasts for the year ahead

A Groundbreaking Study
Magnolia Communications conducts an annual study of IT organizations that studies the relationship between internal communications and technology investments at the nation's leading companies. Study participants include more than 200 technology companies responsible for more than $33 billion in annual IT spending. The study is conducted jointly by Magnolia Communications and Dr. Howard Rubin, a leading technology researcher and thinker who has served as an executive vice president and a research fellow at META Group. The study is the largest of its kind in the United States.

The full study, which was released in 1Q04, is available only to clients and members of the media. For more information, contact info@magnolia-com.com.